Work out the fee on your price
Starts at the London average of £517,000 (June 2026, UK House Price Index). Move the slider to your own figure.
- Sole agency, low (0.75% + VAT)
- £4,653
- Sole agency, typical (1% + VAT)
- £6,204
- Sole agency, high (1.5% + VAT)
- £9,306
- Multi-agency (2%–3.5% + VAT)
- £12,408 – £21,714
- Online fixed fee (typical)
- £0 – £1,499 inc VAT
All figures include VAT at 20%. Percentage ranges are national UK ranges, not London-specific rates.
The London market
The UK's most expensive market — and the most fragmented. Prime central postcodes (SW1, W1, W8) sit above £1.5m while outer-zone family postcodes (SE9, E18) trade closer to the national average. Prices in London are down 2.5% over the past year, against a UK average of £272,000. With prices this far above the national level, the gap between a 1% and a 1.5% fee is £3,102 — worth negotiating hard for.
Negotiating your fee
Every 0.25 percentage points you negotiate off the rate saves about £1,551 on an average London sale. Ask for a short tie-in and notice period too; they cost a good agent nothing. Sellers near London can compare figures for Bromley (£512k), Harrow (£512k), Uxbridge (£458k).
See our fee negotiation checklist and questions to ask agents.
Questions about fees in London
How much are estate agent fees in London?
For a typical London sale at £517,000: around £6,204 at 1% plus VAT, with a full sole-agency range of £4,653 to £9,306.
Are London agents more expensive than elsewhere?
We do not have reliable published data on London commission rates, so we use national ranges. Because fees are a percentage, they are higher in pounds here because London prices are 90% above the UK average.
Do I pay the fee if my home doesn't sell?
With most high-street agents, no — the fee is due on completion. Many online agents charge a fixed fee upfront or after a set period regardless of sale. Check the contract.
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