Work out the fee on your price
Starts at the Croydon average of £405,000 (June 2026, UK House Price Index). Move the slider to your own figure.
- Sole agency, low (0.75% + VAT)
- £3,645
- Sole agency, typical (1% + VAT)
- £4,860
- Sole agency, high (1.5% + VAT)
- £7,290
- Multi-agency (2%–3.5% + VAT)
- £9,720 – £17,010
- Online fixed fee (typical)
- £0 – £1,499 inc VAT
All figures include VAT at 20%. Percentage ranges are national UK ranges, not Croydon-specific rates.
The Croydon market
South London's largest borough with major regeneration around East Croydon and the Westfield site. Prices in Croydon are down 2.5% over the past year, against a UK average of £272,000. With prices this far above the national level, the gap between a 1% and a 1.5% fee is £2,430 — worth negotiating hard for.
Negotiating your fee
Shaving 0.25% off the fee is worth around £1,215 here. A tiered fee — lower base rate, higher rate only above a target price — is a fair middle ground many Croydon agents will consider. Sellers near Croydon can compare figures for Ilford (£400k), Romford (£395k), Enfield (£448k).
See our fee negotiation checklist and questions to ask agents.
Questions about fees in Croydon
How much are estate agent fees in Croydon?
For a typical Croydon sale at £405,000: around £4,860 at 1% plus VAT, with a full sole-agency range of £3,645 to £7,290.
Are Croydon agents more expensive than elsewhere?
We do not have reliable published data on Croydon commission rates, so we use national ranges. Because fees are a percentage, they are higher in pounds here because Croydon prices are 49% above the UK average.
Do I pay the fee if my home doesn't sell?
With most high-street agents, no — the fee is due on completion. Many online agents charge a fixed fee upfront or after a set period regardless of sale. Check the contract.
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