Work out the fee on your price
Starts at the Ilford average of £400,000 (June 2026, UK House Price Index). Move the slider to your own figure.
- Sole agency, low (0.75% + VAT)
- £3,600
- Sole agency, typical (1% + VAT)
- £4,800
- Sole agency, high (1.5% + VAT)
- £7,200
- Multi-agency (2%–3.5% + VAT)
- £9,600 – £16,800
- Online fixed fee (typical)
- £0 – £1,499 inc VAT
All figures include VAT at 20%. Percentage ranges are national UK ranges, not Ilford-specific rates.
The Ilford market
East London / Essex border. Elizabeth Line connectivity has reshaped the local market. Over the last twelve months Ilford values moved down 2.5%; the UK-wide average sits at £272,000. With prices this far above the national level, the gap between a 1% and a 1.5% fee is £2,400 — worth negotiating hard for.
Negotiating your fee
Shaving 0.25% off the fee is worth around £1,200 here. A tiered fee — lower base rate, higher rate only above a target price — is a fair middle ground many Ilford agents will consider. Sellers near Ilford can compare figures for Croydon (£405k), Romford (£395k), Enfield (£448k).
See our fee negotiation checklist and questions to ask agents.
Questions about fees in Ilford
How much are estate agent fees in Ilford?
For a typical Ilford sale at £400,000: around £4,800 at 1% plus VAT, with a full sole-agency range of £3,600 to £7,200.
Are Ilford agents more expensive than elsewhere?
We do not have reliable published data on Ilford commission rates, so we use national ranges. Because fees are a percentage, they are higher in pounds here because Ilford prices are 47% above the UK average.
Do I pay the fee if my home doesn't sell?
With most high-street agents, no — the fee is due on completion. Many online agents charge a fixed fee upfront or after a set period regardless of sale. Check the contract.
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