Side by side
| Factor | No sale, no fee | Upfront fee |
|---|---|---|
| Paid if it doesn't sell | Normally nothing (check marketing fees) | Yes |
| Typical size of fee | Percentage of price | Fixed amount |
| Hidden extras to check | Withdrawal and marketing charges | Viewings, sale progression, premium listings |
| Agent's incentive | Paid only for a completed sale | Paid already; incentive is reputation and add-ons |
Figures are typical UK ranges, not quotes. Always check the contract you are offered.
When each one wins
No sale, no fee
- Uncertain market or unusual home
- Sellers who may change their mind
Upfront fee
- Confident sellers in a strong market
- Higher-value homes where the saving is large
Our take
Read the contract for the word 'withdrawal'. A no-sale-no-fee contract with a withdrawal charge is not quite what it says on the tin.
Questions sellers ask
What is a deferred fee?
A fixed fee you do not pay at signing but which falls due after a set period (often 10 months) or on completion, whichever comes first — even if the home has not sold.
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