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Selling privately vs using an estate agent

Selling privately saves the agent's fee but hands you every job the agent would have done: pricing, photos, listings, viewings, negotiation and chasing the sale. Major portals only accept listings from agents, so most 'private' sellers use a low-cost online agent just to get listed.

Side by side

FactorPrivate saleEstate agent
Fee£0, or a small online listing fee0.75%–1.5% + VAT typically
Portal listingsOnly via an agent or listing serviceIncluded
Viewings and negotiationYou do themAgent does them
Legal duty to give buyers accurate informationYes — youYes — agent and you
Chasing the sale to completionYou and your conveyancerAgent, conveyancers and you

Figures are typical UK ranges, not quotes. Always check the contract you are offered.

When each one wins

Private sale

  • Selling to someone you already know — family, neighbour, tenant
  • High-demand home and a seller with time and confidence

Estate agent

  • You want the widest set of buyers
  • You would rather not negotiate face to face

Our take

If you already have a buyer, a private sale makes sense: you need a conveyancer, not an agent. If you do not, the fee is mostly paying for buyers you would not otherwise reach.

Questions sellers ask

Do I need an EPC for a private sale?

Yes. In England and Wales a valid EPC is needed to market a home, whoever is selling it.

Do I still need a conveyancer?

Yes. The legal transfer still needs a solicitor or licensed conveyancer, or very careful DIY conveyancing — most buyers' lenders will expect professional conveyancing.

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