Side by side
| Factor | Joint sole agency | Multi-agency |
|---|---|---|
| Agents | Two, cooperating | Two or more, competing |
| Typical fee | Often a little above a single sole-agency fee | Commonly 2.0%–3.5% + VAT |
| Who gets paid | Both share one fee | Only the agent who sells |
| Risk of mixed messages | Low | Higher — different prices or descriptions |
Figures are typical UK ranges, not quotes. Always check the contract you are offered.
When each one wins
Joint sole agency
- Homes that appeal to buyers from two areas (a city and a commuter town)
- Pairing a local agent with a specialist or London office
Multi-agency
- A home that has sat unsold under one agent
- Sellers who want competition and accept the higher fee
Our take
Multi-agency's competition can sound attractive but the fee is much higher, and buyers sometimes read multiple boards as a sign of trouble. Joint sole agency is the calmer way to widen reach.
Questions sellers ask
Can I switch from sole to multi-agency?
Yes, once your sole-agency tie-in and notice period have ended.
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