Side by side
| Factor | Online valuation | Agent valuation |
|---|---|---|
| Speed | Instant | A visit, then a written figure |
| Cost | Free | Free (agents hope to win the instruction) |
| Sees condition and layout | No | Yes |
| Bias | None from sales targets, but limited data | May be optimistic to win your business |
| Best for | A quick, neutral starting range | Setting an asking price |
Figures are typical UK ranges, not quotes. Always check the contract you are offered.
When each one wins
Online valuation
- Early planning, before you call anyone
- Sense-checking agents' figures
Agent valuation
- Setting the actual asking price
- Unusual homes with few comparable sales
Our take
Start with an online figure so you know the neutral range, then invite three agents. If one agent is far above both the data and the other two, ask for their evidence.
Questions sellers ask
How accurate are online valuations?
They are usually closest for common homes on streets with plenty of recent sales, and least reliable for unusual, extended or rural properties.
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